We were so excited to bring 704 Russell St, Sanford, NC to the market — a modern, lakefront retreat that truly had the “wow” factor. But before we could even launch the full marketing package — including the video ads we run on Google, YouTube, and Facebook — this stunning home went under contract. Yes, that fast.

Behind the scenes, this success was the result of over a month of preparation and collaboration between our team and the seller. Huge shoutout to Brennan Patton, one of our standout agents, who worked tirelessly to get this property market-ready. From advising on staging to crafting a thoughtful launch timeline, Brennan made sure every detail was dialed in.

In a local market where new construction homes are everywhere, properties that offer something truly unique — whether it’s acreage, a view, or custom design — are generating intense interest. And this one checked all the boxes.

📍 704 Russell St, Sanford, NC 27330
💰 Listed at $1,175,000
🛏️ 3 Bedrooms | 🛁 4 Bathrooms | 📐 2,651 Sq Ft | 🌳 2.63 Acres

Sitting along the peaceful shores of Oldham Lake, this home offered:

🌅 Breathtaking lake views from nearly every room

🪟 Soaring ceilings and walls of windows that invite natural light

🍽️ A show-stopping kitchen with waterfall-edge quartz island and a hidden prep space

🛌 Lake-facing bedrooms — including a tranquil, light-filled primary suite

🏞️ A finished walk-out basement with a second kitchen + patio access to the lake

🚤 Private dock + upper deck for morning coffee or sunset wine

🚗 Oversized 3-car garage and a long, private driveway

📍 All tucked into a quiet cul-de-sac in one of Sanford’s most desirable spots

We’re seeing a clear trend right now: homes with character, land, or location-based uniqueness are commanding attention quickly — especially when they’re presented well and priced strategically. Buyers are looking for experiences, not just houses.

This sale is a reminder that timing, preparation, and standout marketing make all the difference. If you're considering selling a home with a unique layout, a view, or land — let's talk. Our team specializes in crafting customized launch strategies that get results before the video even drops.

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